南達科他州的斯圖吉斯市發(fā)展了自己的品牌，堅定地將自己定位為美國大的摩托車拉力賽之一。這一新品牌的創(chuàng)立是在該市終止與SMRi（Sturgis Motorcycle Rally，Inc.）的合同時引發(fā)的，SMRi多年來一直負責品牌推廣。

原英文版

The city of Sturgis, South Dakota, has developed its own brand, firmly identifying itself as home to one of the largest motorcycle rallies in the United States. Creation of the new brand was sparked when the city terminated its contract with SMRi (Sturgis Motorcycle Rally, Inc.), which has been in charge of branding for many years.

斯特吉斯拉力賽總監(jiān)杰里科爾解釋了新標志的含義當然，這意味著騎行和彎彎曲曲的道路，這就是“s”象征的是遍布斯圖吉斯和黑山的蜿蜒道路，以及帶有“s”的城市名稱?！俺岚蛎枥L了摩托車和馬達，它代表了自由和愛國者，他們每年都來這里在山上自由騎行。”

原英文版

Sturgis Rally Director Jerry Cole explains the meaning in the new logo. “Of course, it means riding and the curving roads, and that’s what the ‘S’ symbolizes is the winding roads throughout Sturgis and the Black Hills and the city name with the ‘S.’ The wings depict the motorcycle and the motor, and it represents the freedom and the patriot that come here every year to ride free in the hills.”

原文鏈接：https://www.logolounge.com/articles/anindependentsturgisbrand

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